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Social Media Case Study IKEA

This campaign shows the effectiveness of social media marketing can be. The concept is simple but brilliantly executed ...

We all know that IKEA is connected various components to create something that is practical (if possible with any of the other components of the last word!). This is what a campaign for the company in 2009 opened a new store in Malmo in Sweden to promote successful want to share - Widgets money without much smaller than luxurious and sophisticated web design.

How do ...

Bodenfors and Forsman, Swedish advertising agency created a Facebook page for Malmo IKEA manager Gordon Gustavsson. Soon it will be true in the face and personality, a real person with whom the consumer at the individual level interact, as a fan page opposite staff and moderated by Digerati Marketing faceless. (And what a blessing it was called Gustavsson - the name alone evokes images of paradise packed flat yellow and blue)

Then began a campaign of 12 days in which Gordon Photo Upload screen space and the first person to win the image of a particular element symbol on a piece of furniture. Beautiful simple, fast and went viral campaign has just added mobile people, such as cyber-Hawk pages.

Why It Works

Social Media Marketing is all amounts above the change of the mark in a mark of success. As in any election campaign, a good strategy is essential. In this case, the campaign was for a certain period of time (short enough to keep the hype and enough time to take advantage of its popularity), accessibility is achieved through a tool known to most users - the functionality of the day.

It makes people come back. Unlike traditional "enter to win" promotion is the carrot that every time after 12 days, you may be able to win in the profile of Gordon, who put full attention throughout the day to a page with an additional bonus reform talking to seem more and again in countless state. Who does not matter, something to brag about, anyway?


Sweden Profile Visit Gordon to thousands, literally (and almost, in this case), asked him to launch a new item to win. Everyone knows that opening the store (which means that the campaign reached its goal), and as an added bonus, the online catalog, IKEA will be distributed among friends for free.

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